CHALLENGE

Rebar Development is a rapidly growing regional mixed-use developer that was seeking an aggressive, entrepreneurial brokerage partner for commercial leasing and land sales for various mixed-use projects in central Indiana.  Since mixed-use projects appeal to a broader range of end users (commercial/office, healthcare, residential and retail) Rebar needed a brokerage partner with product knowledge, negotiation experience, relationships and marketing horsepower.  Often development projects endure design changes, municipal approval delays and curveballs that require the development and brokerage team to be creative, flexible, and patient.  Each project takes on its own life and requires a different level of commitment and appetite for risk.

SOLUTION

Rebar engaged Scott Lindenberg of Reliant Partners and he was able to leverage the Reliant Partners’ marketing team and his 25+ years of experience to help Rebar achieve 100% occupancy and absorption of all available space in their various projects.   Scott was able to market the Rebar portfolio of projects to a large audience of prospective users, create competitive demand, navigate negotiations, and utilize his personal experience as a landlord, building owner and landowner to lease or sell Rebar’s available assets.  Whether it required expertise in lease negotiations, space planning, or construction coordination, Reliant provided value beyond a typical transactional broker.